Digital Transformation is a service we offer to our clients, which enables them to use digital technology to create new – or modify existing – business processes and customer experiences to meet the demands of their target consumers.
This is one of our most popular services – especially tailored to larger businesses with a successful history – and it’s no surprise why. The number of digital buyers worldwide is expected to reach 1.92 billion in 2020, accounting for a quarter of the world population. Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store. Part of the reason these two segments of the population are spending more money online is because they spend more time online in general.
These two audience groups have buying power and are opting to spend their money on experiences rather than things. They want to share their experiences online for the world to see and are literally waiting for businesses and brands to provide them with experience-oriented content.
If your business is not able to provide digital experiences, tailored specifically to new generations of audiences then you’re potentially missing out on huge profits. We can help transform your business into a customer-centric, digitally advanced operation that caters for emerging demographics without alienating existing analogue customers.
If the digital world seems overwhelming, don’t worry – we’re here to help. Our unique process allows us to get to know you and your business before all else – identifying your biggest areas of growth potential. We will uncover opportunities before defining requirements – get in touch for a free consultation.
