Company Name: Sorbafreeze
Company Summary: Sorbafreeze stands as the leading provider of chilled packaging solutions: renowned for their innovative, cost-effective, and expertly engineered temperature-controlled packaging solutions.
What Bubbly Did: Recognising the potential for digital growth, Bubbly Consulting embarked on a mission to elevate Sorbafreeze’s online presence. The journey began with the design and development of a custom e-commerce website, seamlessly integrated with Stripe for secure and efficient checkout processes. This digital transformation included a sophisticated e-commerce functionality that allowed automatic price calculation, adapting to product customisations effortlessly. Beyond the storefront, Bubbly identified and implemented strategies to generate leads, enhancing the brand’s outreach beyond conventional e-commerce pathways. A comprehensive digital marketing and advertising strategy was crafted to drive increased website traffic and product purchases, with a keen focus on secondary conversions such as email newsletter sign-ups and contact form submissions.
Results: The launch of the new Sorbafreeze website in September 2021 marked the beginning of a remarkable journey, with October seeing the full force of the new digital marketing, content, and advertising strategies. The website’s performance was stellar, registering gross sales of £22,467.58 from 82 orders, encompassing 193 items. A year-on-year analysis highlighted a significant uptick in sales, with total sales rising by 17% and net sales by 20%. A spike in sales was observed on 21st September 2021, coinciding with the distribution of the ‘new website’ announcement email, indicating the direct impact of strategic customer engagement.
The integration of Google PPC and Facebook brand awareness campaigns played a pivotal role in driving new traffic to the website, contributing to 89% of the last month’s website traffic. Google PPC alone accounted for 7,840 impressions, 413 clicks, and 8 conversions, boasting an impressively low cost per click of £0.74. The combined forces of content marketing, email marketing, and digital advertising not only captured website traffic but effectively converted it into a robust customer base, marking a triumphant chapter in Sorbafreeze’s digital journey.
Services Provided by Bubbly:
- Marketing Strategy Development
- E-commerce Website Design and Development
- Search Engine Optimisation
- Website Management
- Social Media Marketing
- Email Marketing
- B2B Lead Generation
- Business PR
- Copy Writing
- Content Creation