Company Name: Bang & Olufsen Glasgow / BOLLOstore
Company Summary: Bang & Olufsen Glasgow, operating from Bollo Store, prides itself on delivering unmatched sound expertise and unparalleled customer service. Recognised as one of the top 50 Bang & Olufsen retailers worldwide, they are a beacon of quality and exclusivity in the HiFi and home audio equipment sector.
What Bubbly Did: Initially tasked with creating a non-e-commerce, customer-service-driven website to boost in-store traffic, Bubbly Consulting adopted an analytical approach. The goal was to divert resources from a poorly performing e-commerce platform to a service-focused website, enhancing the in-store experience where the client’s personal and reliable service excelled. However, the onset of the COVID-19 lockdown demanded a rapid strategic pivot.
Bubbly swiftly transitioned to bolstering the retailer’s online presence, transitioning their existing e-commerce website to a more effective e-commerce platform, and implementing a survival strategy during unprecedented times. By shifting focus from costly paid traffic acquisition to a more sustainable and powerful organic search optimisation, Bubbly drastically cut digital expenses while enhancing the digital turnover.
Results: This agile response not only helped the retailer navigate through the lockdown but also yielded remarkable results. Sales through the e-commerce website surged by 43% in just three months, with profit margins increasing across the product portfolio. Organic traffic grew by 68% during the lockdown: a testament to the effectiveness of the new organic-focused strategy. Post-lockdown, the retailer has successfully reopened its showroom doors, emerging stronger from a challenging period.
Services Provided by Bubbly:
- E-commerce Website Design and Development
- Business Consultancy
- Marketing Strategy Development
- SEO
- Email Marketing
- Social Media Management
- Social Media Advertising
- Content Creation
- Photography & Videography
