Company Name: Pitreavie Group
Company Summary: The Pitreavie Group is renowned for offering bespoke packaging solutions, consistently delivering excellence and tailored services to meet the diverse needs of its customers.
What Bubbly Did: Bubbly Consulting stepped into the role of a Digital Marketing Director for Pitreavie Group, overseeing Pitreavie Packaging, CP Cases, and Sorbafreeze. The primary objective was to devise a cohesive brand strategy that unified the group whilst preserving the unique identity and core messaging of each subsidiary. This intricate task involved various initiatives: developing a new e-commerce platform for Sorbafreeze, creating digital assets and sales templates for Pitreavie Packaging, managing PR and media relations for Pitreavie Packaging and CP Cases, and producing organic content for Sorbafreeze to engage audiences and generate leads. Furthermore, Bubbly orchestrated a comprehensive brand workshop for the entire group, focusing on brand repositioning, key message refinement, and empowering the Pitreavie team with the insights needed to drive future brand growth and make strategic marketing hires.
Results: Bubbly’s strategic oversight as an outsourced Marketing Director profoundly impacted the Pitreavie Group. The brand alignment across the group led to enhanced messaging consistency and audience engagement. Notably, the increased brand visibility attracted local MPs and MSPs to visit the Pitreavie Packaging facility, an event that garnered local press attention. Regular features of Pitreavie Packaging and CP Cases in B2B press titles further underscored the brands’ growing prominence. The group’s augmented profile facilitated capital investments in their Scottish factory, a testament to the business growth spurred by Bubbly’s initiatives. Moreover, Sorbafreeze witnessed a 29% surge in website traffic within the first three months post-launch, complemented by a rise in product sales, attributed to the newly streamlined checkout process.
Services Provided by Bubbly:
- Business Consultancy
- Website Design & Development
- Acting Head of Digital & Marketing
- Copy Writing & Storytelling
- Consumer & Business PR
- Media Relations