
Company Name: Fortuity Pharma
Company Summary: Fortuity Pharma is a public-benefit corporation dedicated to developing effective and affordable therapies for rare diseases. By repurposing existing drugs and nutraceuticals, Fortuity Pharma aims to address unmet medical needs within the rare disease community.
What Bubbly Did:
Fortuity Pharma partnered with Bubbly Consulting to design and develop a brand-new website that would serve as an engaging digital platform for patients, clinicians, and investors. The website was crafted to spotlight Fortuity Pharma’s pioneering work, particularly their lead effort to reintroduce Amlexanox to the market as a potential readthrough therapy for genetic disorders caused by premature stop codons.
The website’s narrative was inspired by real-life cases where Amlexanox demonstrated remarkable promise, providing a sense of hope and urgency for the rare disease community. Bubbly’s design prioritised user experience, creating specific content pathways for each audience segment—patients, clinicians, and investors—ensuring that visitors could easily access the information most relevant to their needs. Built using a WordPress CMS, the website was designed to allow Fortuity Pharma full control over future content updates, ensuring long-term usability and adaptability.
Results: The result was a beautifully designed, on-brand website that clearly communicated Fortuity Pharma’s mission and objectives. The site’s intuitive structure and targeted content ensured that each audience segment could find relevant, engaging information with ease. The WordPress CMS provided Fortuity Pharma with a flexible and user-friendly platform to manage their content independently, empowering them to keep the website updated as their mission evolves.
Services Provided by Bubbly:
- Website Design and Development
- Digital Asset Creation
- Graphic Design
This case study highlights Bubbly Consulting’s ability to craft digital solutions that align with an organisation’s mission and target audience, bringing their vision to life online.





