Company Name: Smith & McLaurin
Company Summary: Since 1849, Smith & McLaurin (SMCL) has been at the forefront of manufacturing high-performance self-adhesive label stock, combining tradition with innovation to meet the evolving needs of the industry.
What Bubbly Did: Tasked with enhancing SMCL’s brand presence amongst B2B audiences, Bubbly Consulting deployed a multifaceted LinkedIn strategy. This approach involved the creation and distribution of organic content to engage and nurture the existing audience. To extend SMCL’s reach and influence further, Bubbly spearheaded a thought leadership initiative. This included crafting insightful articles and blog posts on behalf of SMCL’s key stakeholders, grounded in organic keyword research to ensure relevance and impact.
Results: The strategic content and thought leadership efforts significantly amplified SMCL’s online presence. The average monthly impressions per post on LinkedIn skyrocketed from 160 to 721, marking an impressive increase of 350.63%. This heightened visibility not only bolstered the brand’s follower count on a month-on-month basis but also led to key stakeholders receiving direct inquiries through the platform. Given the strategy’s resounding success, SMCL is now poised to replicate this digital strategy across other regions where it operates.
Services Provided by Bubbly:
- Marketing Strategy Development
- Copy Writing and Storytelling
- Social Media Management
- Website Management
