Company Name: Bancon Homes
Company Summary: Bancon Homes has been a prominent figure in homebuilding for over 40 years, earning a reputation as one of the north east of Scotland’s most distinguished homebuilding brands.
What Bubbly Did: Bubbly Consulting took a holistic approach to elevate Bancon Homes’ digital presence and drive lead generation. By managing and optimising all digital marketing and advertising channels—including PPC, YouTube ads, SEO, Meta advertising, content creation, and website management—Bubbly ensured a consistent and comprehensive strategy. To enhance brand recognition, especially as Bancon Homes expanded into new geographic territories, Bubbly crafted and executed quarterly marketing campaigns. Additionally, Bubbly’s weekly HTML creation and email marketing campaigns played a pivotal role in nurturing leads and maintaining customer engagement.
Results: Bubbly’s strategic approach yielded impressive results. Between 2020 and 2024, the average monthly website traffic surged from 9,618 to 26,098 visitors, marking an increase of 171.35%. The average monthly lead generation soared from 137 to 943, an astounding rise of 588.32%. Furthermore, by redesigning key pages with a mobile-first approach—backed by the insight that 85% of website visitors were using mobile devices—Bubbly successfully boosted the website conversion rate from 1.7% to 5.1%.
Services Provided by Bubbly:
- Email Marketing
- Marketing Campaign Execution
- Lead Generation
- Social Advertising
- PPC / Display / Retargeting
- YouTube Advertising
- Influencer Marketing
- Website Design and Development
- Content Creation
- Photography and Videography
