Company Name: Bancon Group
Company Summary: Bancon Group stands as a leading figure in the construction and housebuilding sector in the North East of Scotland. Their comprehensive expertise spans across various facets of the industry, including timber frame design and manufacture. The group encompasses diverse businesses like Bancon Homes, Deeside Timberframe, and Bancon Construction, each contributing to its robust market presence.
What Bubbly Did: Recognising the multifaceted nature of Bancon Group, Bubbly Consulting embarked on creating a unified marketing strategy that embraced each entity within the group. This process began with a thorough analysis of the market positions and target audiences of Bancon Homes, Deeside Timberframe, and Bancon Construction. Bubbly engaged in stakeholder interviews with senior team members and conducted an internal brand workshop alongside comprehensive market research. This enabled Bubbly to formulate a cohesive marketing strategy that encapsulated the Group’s brand position, core values, mission statement, unique selling propositions, and content pillars tailored for each business unit. Following approval from Bancon Group’s Leadership Team, Bubbly took on the ongoing management and execution of this multifaceted marketing strategy.
Results: Bubbly Consulting’s strategy brought about a transformative change in Bancon Group’s market positioning. It not only elevated the Group’s overall profile but also successfully enhanced the visibility and reputation of each subsidiary. The strategy met and surpassed various key performance indicators, achieving remarkable engagement with both B2B and B2C audiences, improved brand awareness, positive sentiment in market analysis, and effective lead generation.
Services Provided by Bubbly:
- Marketing Strategy Development
- Social Media Marketing
- Marketing Campaign Execution
- Copywriting and Storytelling
- Business Public Relations